Logo & Seal /
Type Designer & Illustrator
Client: Ka Yan
Emergence, healing, energy—these are keywords which began a wayfaring journey into the creation of a seal & logo for artist Ka Yan's healing, online presence.
What better represents Ka Yan than the first character of her name—家, which means "home". The evolution of the character was studied, & we fell upon a form that is neither here nor there. I strove to bring out the emotion & history of this character, using ink calligraphy to capture its essence on paper. This was then used to create a negative stencil by which gradient pencil dotting was applied, forming the very emergence we sought to visualize. To ensure that the textured essence was well-visualized no matter the environment, two versions—a finely dotted seal, & a medium sized, screentone-patterned logo were hand drawn & pencil-dotted, meant to live in a large format & small format, respectively.
Ka Yan is a multidisciplinary artist & creative hailing from Hong Kong who has exhibited at the NY Art Book Fair & MoMA PS1. Her photographic monograph, "520", can be found in the collections of the Irene Lewisohn Costume Reference Library of the Metropolitan Museum & the Asian Art Archive in America.